Certificate in Entrepreneurial Management (CEM)

CEM OVERVIEW

PROGRAMMES

Certificate in Entrepreneurial Management (CEM) has been designed as a robust programme for owners of existing enterprises wanting to develop their managerial capabilities. It is particularly suitable for actual or potential members of management teams and those undergoing succession planning.

The CEM has been designed with the assistance of the Global Business School Network (GBSN) an initiative of International Finance Corporation (IFC). Faculty from leading business schools around the world have worked with the program designers, and shared their experience and expertise in creating a content of global standard. They also assisted in the writing of the local case studies that will be used in most of the modules.

Duration: 25 days over a 4-month period, Programme starts every February, June and October each year.

Course Design: The CEM has been designed with the assistance of the Global Business School Network (GBSN) an initiative of International Finance Corporation (IFC). Faculty from leading business schools around the world have worked with the program designers, and shared their experience and expertise in creating a content of global standard. They also assisted in the writing of the local case studies that will be used in most of the modules.

Implementation Process: CEM is a hands-on programme. Consequently, after every module, participants have enough time to implement whatever has been learnt in class. Participants will also meet with EDC experts and management board who will advise, counsel and mentor them. At the request of each participant, EDC can arrange for a visit to their respective organization during the programme.

Sales and Marketing

Having a fantastic product is no longer enough; a clear plan on how to make it available at the market place and beat competition is critical to the bottom-line. Also to be constantly relevant in the market place, entrepreneurs must understand the market dynamics and how his organisation fits in.

Read more
Topics such as the concept of marketing, the marketing mix, Market segmentation, Marketing Communications, Branding for Entrepreneurs, Developing a winning marketing strategy, selling techniques etc. This module helps to develop all these topics into a workable plan.

Developing Financial Records

One of the greatest hindrances to SME funding and indeed growth is undoubtedly the inadequate keeping of Business records. Even when such records are kept, they are often not available in a format that helps the entrepreneur make quality decisions.

Read more
Similarly, investors and funding organisations are not able to make meaningful conclusions with respect to the enterprise- thus denying the enterprise of the much-needed capital for growth. This module has been designed to be hands-on, at the end of which participants are expected to develop usable financial recording system for their firms and how this process can be automated and sustained.

Building Your Team

For businesses to outlive its founder, the entrepreneur must learn how to transit his firm from an entrepreneurial to a professionally managed firm. His leadership qualities, the building of a strong management team and his ability to motivate his employees.

Read more
These are the elements that makes the business outlives him. Apart from examining all these in this module, attention will also be given to the communication process.

Strategies for Growth

One of the biggest challenges small enterprises face is that of short-term orientation. However, in order to be truly successful, organisations (especially small businesses) must think long-term.

Read more
Strategies for growth has been designed to assist participants develop a conceptual framework for the planning process, build competitive edge to outperform competitors and above all, learn ways of effective implementation of these long-term plans. Computer-based strategy simulation will help participants sharpen their strategic planning abilities.

Preparing Your Business Plan

Many business concepts never go beyond the “Idea” stage. Even for functional businesses, they tend to lose focus during implementation.

Read more
Developing a business plan helps participants to rigorously think through their business concept and develop a roadmap with specific milestones from the concept to the functional stage. This module will help entrepreneurs develop not just a business plan but unfolds what must be done for a successful implementation.

Enterprise Development Centre (EDC) is the Entrepreneurship Centre of the Pan-Atlantic University.